The popularity of the drink has been single-handedly responsible for Mott's fruit juice company raking in the revenues after inventing and then mass producing first Clamato juice - a pre-mixed concoction that replaced the hand-mashing of those clams each time the drink is prepared - and subsequently a Mott's Clamato Ready-To-Drink Caesar.
You know, Canada has a long, proud history of inentiveness, associated with our many national symbols. Things like the walkie-talkie, standard time, java programming language, the blackberry, the Canadarm, the electric wheelchair, pablum, and peanut butter.
And now, on the 40th anniversary of it's inception there's a move afoot to make the Bloody Caesar Canada's national cocktail. Yep, there's a petition out there aimed at just that. The aim is to present it to Canada's Parliament and to push for legislation proclaiming the Bloody Caesar Canada's national drink. Of course the petition is sponsored by Mott's. So even if the proclamation efforts aren't successful, I'm sure the resulting publicity won't hurt sales. But, hey, good on ya Mott's! And if their efforts are successful? "Friends, Canadians, countrymen lend me your clamato juice!"