Skip to main content

Posts

Showing posts with the label news you can depends on

Mixed Signals

Not too long ago, CBC Newsworld, an all-news, all-the-time television network - kind of like Canada's answer to CNN - went through a significant re-branding exercise. It emerged from this exercise with the name CBC News Network (duh) and it replaced all it's serious and sonorous and middle-aged male announcing staff with young, perky, perfectly coiffed and brightly dressed females. They also implemented short catchy musical stingers and equally brief visual bumpers to transition viewers from one article or segment to another. Making the transition complete was a big bright studio awash in soft hues of red and blue. Well, the transition was almost complete. The coup de grace was the removal of all the chairs in the studio. That's right. The anchormen, er, ah, make that women, would now stand to deliver the news. I'd watch that! Alas the changes, to many, turned what once was a staid and dependable source for a traditional approach to journalism into more of an Entertainm...