Kentucky Fried Chicken is a fast food institution. Colonel Harland Sanders first started serving his fried chicken recipe in 1930 in a roadside gas station. Maybe that's where the phrase "eat here, get gas" comes from. He opened his first restaurant in 1952 and quickly expanded. Saunders sold his franchising operation in 1964 and it passed through several owners until PepsiCo took it over in 1986 and spun it off under the Yum Brands banner in the late 1990s. Sanders remained as the primary spokesman for KFC until he died in 1980. Even after his death his image remains a central component of the firms advertising.
I remember eating Kentucky Fried Chicken as a kid. It was always a treat because it was a nice change from homemade meatloaf and tuna casserole (with peas - but that's another story). And besides, unlike anything else I ever ate, this stuff really was "finger lickin' good". As an adult, though, I've steered clear of KFC ever since I read that story that KFC was actually KFD - Kentucky Fried Dog. Okay, maybe I dreamed it.
But no more. Nope. KFC has announced it's dispensing with the slogan "finger lickin' good" because it wants to change its negative nutritional image. Hell, they don't have to change their slogan. They just have to get rid of their caloric crispy cancer plop on a plate, the Double Down. KFC intends to go with the new slogan "So Good". Yeah, like James Brown isn't rolling over in his grave. I wonder if his family will get any royalties.
You may not have known this but the folks at KFC cogitated long and hard on their new chicken catchword. Yep. Some of the phrases they came up with but quickly discarded included:
Don't Be A Dork, Use A Knife and Fork
No More Lickin' Our Chicken But It Keeps On Tickin'
We Make Chicken Light
Fuckit, Get The Bucket
Double Down and Die
It's Not Money For Nothin', Our Chicks Aren't Free (Range)
Don't Pick Your Nose, Pick Our Chicken
Voulez Vous Manger Poulet Ce Soir?
KFC Gives You Wings
Do You Like Our Buns?
Our Breasts Are Best
We've Got Legs And We Know How To Use Them
Watch, Our Chicken Strips!
Then, again, after having watched the following commercial maybe it's time for a change.