Living close to the United States, Canadians are bombarded daily by American cultural and social influences. Even their politics and financial policies affect us. But we don't really mind. We actually like Americans...most of them...and are often able to laugh at the relationship and at ourselves.
It is this self-deprecating sense of humour that came into play in 2000 when Canadian brewery Molson devised a television commercial for one of its beers, Canadian. It was perhaps one of the most popular ads ever run on Canadian television. Created by the ad agency Bensimon Byrne, "The Rant" ran for 5 years.
The ad was so popular it spawned regional parodies. One of the funniest of these was "I Am Not Canadian" from Quebec. If Canadians as a whole think they're distinct from Americans, then I Am Not Canadian simply explains how different les Quebecois are from the rest of us.
On one of his appearances at the world-famous Just For Laughs Comedy Festival in Montreal, Canadian-born William Shatner put his own hilarious spin on the routine...as only William Shatner could.
The ad campaign came to a halt when Molson was bought by American brewer Coors in 2005. While "Joe" in the ad is really a Canadian actor, Jeff Douglas, the spot was directed by Kevin Donovan, an American. The beer continues to be sold as "Canadian".
It is this self-deprecating sense of humour that came into play in 2000 when Canadian brewery Molson devised a television commercial for one of its beers, Canadian. It was perhaps one of the most popular ads ever run on Canadian television. Created by the ad agency Bensimon Byrne, "The Rant" ran for 5 years.
The ad was so popular it spawned regional parodies. One of the funniest of these was "I Am Not Canadian" from Quebec. If Canadians as a whole think they're distinct from Americans, then I Am Not Canadian simply explains how different les Quebecois are from the rest of us.
On one of his appearances at the world-famous Just For Laughs Comedy Festival in Montreal, Canadian-born William Shatner put his own hilarious spin on the routine...as only William Shatner could.
The ad campaign came to a halt when Molson was bought by American brewer Coors in 2005. While "Joe" in the ad is really a Canadian actor, Jeff Douglas, the spot was directed by Kevin Donovan, an American. The beer continues to be sold as "Canadian".
Comments
Take off it's a beauty way to go....
As I was reading, this song popped into my head. Remember when Bob and Doug McKenzie sang with RUSH? I believe Canadian beer was the key element.
How's it going, eh?
Coo-loo-coo-coo-coo-loo-coo-coo
I guess it's time to get out from under the rock I've been living in.
Yeesh.
Michael J. Fox, I knew was Canadian, but Shatner?
But that does explain why he is such a hoser!
Hoser! Ha! I love the McKenzie Bros!
word veri: dingla
...Jeez, no, not you. ;) Okay, you and Joel and a few others. You Canuckians evidently have a lot of time to blog in the winter, and that's okay with me.